A small Wisconsin town – the size of Rhinelander – has been wiped off the map. It’s as if 8,000 people have completely disappeared.
This is no horror film … but rather FACT’s new media campaign based on the 8,000 people killed every year from tobacco-related illnesses in Wisconsin. FACT (Fighting Against Corporate Tobacco), Wisconsin’s first statewide tobacco prevention movement for youth ages 13-18, kicked off its new media and activism campaign titled, “They Killed 8,000.” The television spots, created by and starring the youth advocates, is airing statewide through May 18.
This was a year-long process, and the youth were involved from start to finish, says Laura Mays, Oneida County Tobacco-Free coordinator. The process began in spring and summer of 2007, as FACT members joined together for Creative Expression Challenges in Minocqua, Hudson, Appleton, Madison and Milwaukee. Six local youth participated in the Minocqua challenge. Then, in August, FACT representatives from all regions of the state met in Madison for the “Final Challenge” to select and polish their one big campaign idea. Oneida County sent two youth to help.
“I hope that after people see the commercial, they'll be inspired to contact us or start their own local FACT group,” observes Danielle Larson, Rhinelander High School FACT member.
Another element of the “They Killed 8,000” campaign includes a banner ad on MySpace profile pages of Wisconsin teens age 17 and under that links to the redesigned FACT web site http://www.fightwithfact.com
This campaign does not rest on media alone. To provide additional support, 36 FACT groups across Wisconsin will be utilizing their Underground FACTivism Kits to take their message to Wisconsin teens by carrying out street marketing tactics in their communities.
For more information on the 8,000 statistic behind the FACT media campaign, check out the Burden of Tobacco 2006 report at http://www.medsch.wisc.edu/mep/download ... al_reports
FACT is part of the Wisconsin Tobacco Control and Prevention program, a statewide program that includes tobacco treatment resources, state and local initiatives, youth tobacco prevention programs and media. The FACT movement is managed by the American Lung Association of Wisconsin. To view the new TV commercials, visit http://www.fightwithfact.com/spots.php
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