Sorry if this gets off subject (
), but it kind of relates to this matter in a roundabout way.
I'm on the Promotions Committee that is in charge of preparing for the upcoming Veterans Memorial Bridge and North Fourth Street replacement projects. Right now we're in the very early stages of coming up with ideas and events that will keep people coming to town during next year's construction.
Our first task at hand, and perhaps the most important, is coming up with a positive slogan to use to promote the community during the project. For those who might not be familiar with what is taking place, Veterans Memorial Bridge on North Fourth Street will be closed to through traffic soon after next year's Fall Ride for MDA concludes and will remain closed until around July of 2011 when the new bridge is expected to be complete. North Fourth Street will also be reconstructed during this period, with underground work beginning in the fall of 2010 and completion scheduled for sometime in 2011. The road will remain open to traffic throughout construction. The U.S. Hwy. 51 Bridge and bridge on Zenith Tower Road will serve as the main thoroughfares to North Fourth Street and the downtown during construction - talk about an expansive roundabout.
Suffice to say this project will be a massive undertaking and a lot of effort will need to go into promoting the community during the construction. We're in the process of coming up with different events like a massive tug-of-war over the Wisconsin River and other entertainment that will attract people to town during the construction. However, our objective right now is to come up with a catchy slogan that will put a positive spin on the project.
Any thoughts or ideas to get us on our way would be very much appreciated.