NORTHERN WISCONSIN – Last week, T.A. Solberg Co. Inc. announced that Robert “Bob” Jaskolski will retire from his role as Chief Executive Officer (CEO), effective Monday, Sept. 14.
T.A. Solberg owns and operatives five Trig’s grocery stores in northern Wisconsin, including one in Tomahawk.
Following his retirement, Jaskolski will remain on the company’s Board of Directors as a Senior Advisor, where he will continue to shape corporate strategy, oversee special projects and mentor the executive leadership team, according to a release from T.A. Solberg.
“A 52-year industry veteran, Jaskolski joined T.A. Solberg Co. Inc. in 2016, bringing more than 40 years of prior grocery merchandising and operations experience from his tenure at Supervalu working with independent retailers, international, and military accounts,” the release said. “During his leadership at T.A. Solberg, he managed a diverse portfolio, including full-service Trig's grocery stores, Trig’s Village Market, Shell fuel centers, an award-winning Smokehouse production facility, various small business formats and extensive logistics operations.”
The release said that under Jaskolski’s leadership, T.A. Solberg “established itself as a benchmark for innovation and excellence in the grocery industry, earning numerous accolades, such as Certified Angus Beef Retail Marketer of the Year, eight National Grocers Association (NGA) Creative Choice awards, a UNFI Master Marketer Award, five awards for Outstanding Independents, and most recently, the United Natural Foods Inc. (UNFI) Circle of Excellence Impact Award.”
In recognition of his industry impact, the release said, Jaskolski was named the Wisconsin Grocer of the Year in 2020 and was presented with the Wisconsin Grocer’s Association’s Lifetime Achievement Award in 2025.
The release noted that Jaskolski also maintained a heavy industry presence, serving on the Boards of Directors for the NGA and the Wisconsin Grocers Association.
“Beyond retail operations, Jaskolski fostered deep roots in the Northwoods communities by establishing long-term partnerships with local non-profit organizations,” the release stated.
"Bob’s leadership over the past decade has been nothing short of transformative," said T.A. Solberg Chairman Trygve “Trig” Solberg. "He has built a culture of excellence, championed professional associate training and positioned our company as an innovative industry leader. We are incredibly grateful for his service and thrilled that we will continue to benefit from his insight on our Board of Directors.”
The company also announced the promotion of President of Retail Nathan Weitz to Chief Operating Officer (COO).
“Nate has been a cornerstone of our leadership team for 22 years,” Solberg stated. “His rise through our company from a department leader to corporate executive showcases our organization's philosophy to promote from within. His deep understanding and drive for operational excellence makes him the perfect choice to guide our operations forward."
Weitz brings over 30 years of grocery industry experience to the COO position, according to the release.
“Since joining T.A. Solberg in 2004, he has successfully held positions as Director of Center Store Operations and Merchandising, Vice President of Retail and President of Retail,” the release said. “He has been instrumental in the company’s growth and modernization, successfully spearheading flagship store remodels and executing impactful center-store merchandising strategies that sharpened operational consistency and guest experiences.”
The release said both leaders “expressed immense pride in the organization and credited the company's momentum to the hands-on dedication of its associates.”
“In their personal lives, Jaskolski looks forward to spending his retirement boating, hunting and enjoying his family lodge with his wife, Peggy, daughter, Kristin, and new granddaughter, Wyatt,” the release said. “Weitz is a devoted family man who enjoys the Northwoods alongside his wife, Lisa, and two children, Emily and Preston. In his free time, he participates in local golf and fishing circles.”
Trygve “Trig” Solberg will retain his current role as Chairman of the Board. The release said Trig “looks forward to continuing a 55-year legacy of serving the Northwoods community in an industry that he loves.”
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