WISCONSIN DELLS – Bob Jaskolski, President and CEO of T.A. Solberg Inc. – parent company of Trig’s stores across northern Wisconsin – has been named the inaugural recipient of the Wisconsin Grocers Association (WGA) Lifetime Achievement Award.
Trig’s stores are located in several Northwoods communities, including Tomahawk, Eagle River, Minocqua and Rhinelander.
Jaskolski, a 40-plus-year veteran of the grocery industry, received the award at the WGA Innovation Expo in Wisconsin Dells last month.
A release from WGA said the honor “celebrates a career serving with excellence, innovation and service recognizing individuals who have made lasting contributions to the grocery industry and their communities.”
“Jaskolski’s career exemplifies leadership, advocacy and a steadfast commitment to advancing the industry in Wisconsin,” WGA stated. “His influence extends from local communities to the state and national levels.”
Jaskolski currently serves as the chair of the WGA Board of Directors through 2025 and has served on the National Grocers Association (NGA) Board of Directors. He was also recognized as the WGA Grocer of the Year in 2020.
“Bob’s leadership has strengthened not only Trig’s and the stores he has worked with, but Wisconsin’s grocery industry and the Wisconsin Grocers Association,” said WGA CEO/President Mike Semmann. “His active involvement in both industry and association events and activities has inspired many, and is greatly appreciated.”
WGA said Jaskolski’s involvement in the grocery industry includes more than 30 years with SuperValu and nearly a decade at the helm of T.A. Solberg Co.
“His strategic vision has helped Trig’s stay ahead of industry trends, developing innovative shopping experiences and unique programs for guests,” WGA stated. “At the same time, Jaskolski remains (grounded) in the communities Trig’s (serves). He has played an important part of Trig’s extensive community involvement, especially in addressing childhood food insecurity. He helped to create a long-term partnership with the backpack programs, where Trig’s helps to fill hundreds of bags of food, donated by and many times distributed by Trig’s associates.”
“Helping grow strong teams and empowering people to see opportunity within themselves is a legacy Bob continues to build,” Semmann said.
WGA said Jaskolski “takes a hands-on approach to leadership and merchandising, ensuring each Trig’s location is tailored to meet the unique needs of its community.”
“His commitment to delivering a fresh, high-quality shopping experience keeps T.A. Solberg Co. thriving in a changing retail landscape,” WGA stated.
To be eligible for the Lifetime Achievement Award, recipients must have dedicated more than 25 years to the grocery industry, made a meaningful and lasting impact on business operations and community development and championed innovation, advocacy and mentorship, according to WGA.
Nominations for the next WGA Lifetime Achievement Award will open in April 2026.
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